In an era where travel decisions are made online in seconds, guest houses across Cape Town and South Africa face growing pressure to keep up with fast-changing expectations. Travellers today want more than clean accommodation—they’re looking for a seamless digital experience, excellent service, and personalised stays that match (or exceed) what they find on major platforms like Airbnb or Booking.com. 

That’s where CTHA steps in. As one of Cape Town’s most established property management companies, we help guest house owners modernise their operations, attract more bookings, and create memorable experiences without the stress of doing it all alone. 

Here’s how your guest house can stay competitive in a digital-first travel market—with CTHA by your side. 

1. Boost Your Online Visibility Across Multiple Platforms 

Being listed on just one platform isn’t enough anymore. CTHA ensures your guest house appears on high-traffic platforms like Airbnb, Booking.com, Expedia, and more—professionally presented and fully optimised to attract your ideal guest. 

Our role: We handle your listings, pricing, calendars, and communication to ensure everything runs smoothly and your property stands out in search results. 

2. Leverage Direct Booking Opportunities 

While we get you visible on major platforms, we also help increase direct bookings through our own website and marketing channels. With CTHA, your guest house benefits from an established brand presence and trust that encourages travellers to book directly—saving you platform commissions. 

3. Offer a Professional Guest Experience 

From guest communication and booking confirmations to check-in instructions and cleaning coordination, we manage the full guest journey for you. Travellers appreciate the fast response times, clarity, and consistent service—resulting in better reviews and more repeat bookings. 

Bonus: CTHA’s in-house housekeeping team ensures your guest house is spotless and ready for every stay. 

4. Make the Most of Reviews and Reputation Management 

Guest reviews can make or break a property. With CTHA managing your guest house, we actively encourage reviews, monitor your ratings across platforms, and respond to feedback in a professional, brand-positive way. A high rating helps boost visibility and conversions online. 

5. Showcase Your Property With High-Quality Visuals 

Great photography is key to catching the eye of potential guests. We provide professional photography that highlights the charm and features of your guest house, ensuring your listing competes visually with the best on the market. 

6. Smart Pricing for Every Season 

Cape Town’s tourism market is seasonal—but that doesn’t mean your income has to be. Our experienced team uses dynamic pricing tools and local knowledge to adjust your rates based on demand, events, and market trends—so you’re always earning what your property is worth. 

7. Offer Personalised, Local Experiences 

CTHA helps you go beyond just accommodation. By partnering with local experience providers and offering curated extras, we can turn your guest house into the heart of a visitor’s Cape Town adventure—whether it’s wine tours, local art walks, or bespoke add-ons. 

Why Guest House Owners Choose CTHA 

We’ve spent over a decade helping property owners grow sustainable, profitable businesses through short-term rentals and hospitality management. With CTHA, you get a reliable team, expert support, and a proven track record in the Cape Town market.