Running an Airbnb in Cape Town can be highly profitable, but many hosts unknowingly make mistakes that hurt their bookings and revenue. Understanding these common pitfalls—and how to avoid them—can set you up for long-term success.
Underpricing or Overpricing the Property
Setting the wrong price can lead to lost revenue or fewer bookings. Many hosts fail to adjust their rates based on demand and seasonality. Using dynamic pricing strategies, like those implemented by CTHA, ensures your listing remains competitive year-round.
Neglecting Professional Photography
Guests make booking decisions based on visuals. Poor-quality photos can make even a great property look unappealing. Investing in professional photography significantly boosts booking rates. CTHA provides high-quality photos for all managed properties to ensure they stand out online.
Failing to Provide a Seamless Check-In Experience
A complicated or inconvenient check-in process can result in negative reviews. Self-check-in options and clear communication help create a smooth arrival experience. CTHA manages guest check-ins and communication to ensure a hassle-free start to their stay.
Ignoring Maintenance and Upkeep
Small issues like a leaking tap or broken appliance can turn into big problems if left unattended. Regular maintenance checks and quick responses to repairs keep guests happy and prevent bad reviews. CTHA’s full-service management includes routine inspections and prompt issue resolution.
Overlooking the Importance of Reviews
Guest reviews directly impact your listing’s visibility and credibility. Many hosts fail to encourage reviews or respond to guest feedback. CTHA helps hosts generate more positive reviews by providing top-tier guest experiences and actively managing guest communications.
Not Understanding Local Regulations
Many new hosts overlook Cape Town’s short-term rental regulations, risking fines and legal issues. Compliance with zoning laws, tax requirements, and licensing is crucial. CTHA ensures that every property adheres to all local regulations, keeping hosts in good standing.
Avoiding these common mistakes can help Airbnb hosts maximise their success. If you want to eliminate these risks altogether, working with an experienced property management company like CTHA can ensure your listing performs at its best without the stress of handling everything yourself.
